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AB InBev To Sell Theme Parks For Up To $2.7 Bln

10/07/09

BRUSSELS (Dow Jones)–Belgian brewer Anheuser-Busch InBev (ABI.BT) Wednesday said it will sell its theme parks business to private-equity firm Blackstone Group for up to $2.7 billion.

The deal will help AB InBev pay down the $45 billion in debt it took on to buy Anheuser Busch last year. It has been long rumored that AB InBev wanted to sell the theme parks, which were owned by Anheuser, but had held off because the collapse of credit markets made private equity buyers such as Blackstone and even corporate buyers unable to raise financing for deals.

AB InBev will receive $2.3 billion in cash and the right to participate in the first $400 million of Blackstone’s return on investment. The subsidiary, Busch Entertainment Corporation, operates 10 entertainment parks in the U.S., including three SeaWorld parks.

AB InBev executives have planned to sell at least $7 billion in assets following the Anheuser deal, and the theme parks sale roughly achieves that target after AB InBev sold its South Korean division and a few other businesses. Busch Entertainment was seen as a logical candidate for sale because AB InBev wants to focus on selling beer.

“Busch Entertainment Corporation is a high performing asset with a world-class management team, but not a core business for Anheuser-Busch InBev,” said AB InBev chief executive Carlos Brito in a statement.

The sales price reflects the fact that the U.S. economy is in bad shape but potentially starting to rebound, said John Gerner, a consultant to theme park companies.

“They paid a very comfortable multiple of what we see the parks’ financial performance to be,” Gerner said.

J.P. Morgan (JPM) and Lazard Ltd. (LAZ) advised AB InBev on the deal.

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