LOS ANGELES (Hollywood Reporter) – The next episode of NBC’s “Saturday Night Live” will be presented by a single advertiser for the first time in the show’s 35-season history.

To promote Bud Light Golden Wheat, Anheuser-Busch has purchased a sponsorship of the October 17 episode that includes all the telecast’s commercial time, a segment called “Backstage with Bud Light Golden Wheat” and a series of never-before-aired clips from “SNL” throughout the years.

The move follows Fox’s announcement of a similar exclusive partnership with Microsoft for a “Family Guy” variety special.

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